GMS is a boutique clinic. When they entered Dubai’s premium healthcare market, no one knew them yet, and in healthcare, trust isn’t built through ads.

To build this trust we made a system consisting of three phases from pre-opening through to growth. Doctors became the face of the brand and content was designed to inform before it ever tried to sell.

The result: ×23 reach growth, 2,720 profile visits at 0.98 AED each, and ~20 direct inquiries per month within two months of launch.