Project
Buyut Aljiwar
About
Buyut Aljiwar is a new developer for Dubai new generation of expats. Its name comes from the Arabic word «neighbourhood», and the brand centers on belonging and connection between people.
This is why the identity is built around a modular system of interconnected elements, reflecting the idea of proximity and collective living. It scales across print, digital, and environmental formats, letting the brand grow alongside the project. The latin lettering echoes the rhythm and proportions of Arabic script, which feels locally grounded without relying on direct stylistic imitation.
Services
Identity
Identity
Identity
Identity
Identity
TOTAL MEDIA REACH
15M
NEW followers
5K
CREATIVE COLLABORATIONS
327
Buyut Aljiwar is a new developer for Dubai new generation of expats. Its name comes from the Arabic word «neighbourhood», and the brand centers on belonging and connection between people.
This is why the identity is built around a modular system of interconnected elements, reflecting the idea of proximity and collective living. It scales across print, digital, and environmental formats, letting the brand grow alongside the project. The latin lettering echoes the rhythm and proportions of Arabic script, which feels locally grounded without relying on direct stylistic imitation.
"Whale completely nailed our vision. They skipped the generic corporate look and gave us a bold, sharp identity that instantly stands out in the Dubai market."
Manpreet Kaur Sidhu Copy
CEO & Founder, Kirpa Properties
Credits
Maria Andrianova
Art Director
Anastasia Ustrugova
Designer
Evgeniy Kolody
Designer
Ilya Romanoff
Project Manager
